Friday, October 23, 2009

From Yahoo : http://ca.news.yahoo.com/s/capress/091021/entertainment/tv_cbc_rebrand

So the CBC is rebranding their news channel. Apparently CBC NewsWorld does not convey that CBC NewsWorld is a news network.

So in the single most dimwitted line of thinking they could come up with, they're renaming it CBC NN. CB CNN. Canadian broadcasting corporation news network.

like BNN, the business news network, or all the other *NN's, or CTV NN, everyones a news network now.

I thought NewsWorld was a classy name. Way to fuck up yet again, CBC. I guess 20 years of branding and name recognition is not as valuable as hiring mentally retarded consultants to come up with a name change.

Because you know that's probably what they did.

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