For the longest time when I was a kid I thought Wil Wheaton had won his role on Star Trek The Next Generation from a cereal box contest.
I figured out a few seasons later that no, he was hired for the show. But I recently remembered the contest and wondered who won. So I found the Cheerios commercial advertising the contest.
So I don't know why other people were pissed at Wil Wheaton, but I was annoyed cause I thought he won the role from a cereal box.
Really though, most TV shows would be improved if casting was done through cereal box contest.